Deepinder Goyal has shared that Zomato is set to rebrand itself as “Eternal.” In a letter to shareholders, he said that the revised name is for the company and not for the brand/app.
The Zomato CEO took to LinkedIn to share a post. He wrote, “Announcement” and then attached a link to a letter in a PDF format.
In his letter, Goyal stated that becoming the first tech startup in India to make it to the Sensex brings with it a moment of reflection.
He wrote, “Becoming the first
startup in India to make it to the Sensex is a moment of pride and also a moment of reflection, bringing with it
heightened sense of responsibility — responsibility towards the people we serve, the people who build with us, and
the country we live in.”
He further stated how the Zomato journey has created wealth for him, his employees, the company's institutional investors, and retail shareholders.
Explaining how the name “Eternal” came about, he wrote, “When we acquired Blinkit, we started using “Eternal” (instead of Zomato) internally to distinguish between the company and the brand/app. We also thought that we would publicly rename the company to Eternal, the day
something beyond Zomato became a significant driver of our future.”
According to Deepinder, with Blinkit, that moment has arrived.
Zomato Ltd., the company, will be renamed to Eternal Ltd. He clarified that the name change is for the company, not the brand/app.
Calling it a mission statement instead of just a name change, Deepinder requested shareholders to support it.
Deepinder also called the new name a powerful one. He added,”...to be honest, it scares me to my core. It is a tall order to live up to. Because ‘Eternal’
carries both a promise and a paradox.”
